In college, I majored in business administration and minored in entrepreneurial studies. This meant taking numerous marketing courses. I remember being taught many times over that we should use clear, descriptive, and unambiguous names if we ever started a business or launched a product or service. This way, potential customers would have no problem understanding what the company does or what function the products serve.
Why do projects fail? This is a question that has many answers. I intend for this post to be part of a series of posts that address issues that lead to project failure and what you can do to increase your project’s success rate.